New Zealand Chinese Association (Auckland Branch) Inc

Chinese New Year 2017

Year of the Rooster

Our festival to welcome the Year of the Rooster is being held in Halls 3 & 4 of the ASB Showgrounds, 217 Greenlane West, Auckland 1023 on Saturday, 21 January 2017 between 9.30am and 4.00pm.

Auckland Chinese Community Centre Inc has been organising an annual Chinese New Year celebration for over 30 years. The Festival has grown in popularity over these years and has now become a highlight of the Auckland summer events calendar with attendance by nearly 30,000 persons.

Our 2017 Chinese New Year Festival & Market Day to welcome the Year of the Rooster will feature the following activities:

  • Grand Opening at 10.00am with 11 person Dragon Dance
  • Over 200 specialist stalls selling traditional & exotic Chinese hot delicacies, Chinese New Year
  • foodstuffs, Chinese traditional arts & crafts, & promoting advisory services
  • Indoor entertainment programme of Chinese acrobats, cultural songs, dances & musical items
  • Outdoor entertainment programme of martial arts, tai chi and Chinese pop singers
  • Other entertainment and games & rides for children

The event will be strongly promoted by our co-host Chinese NZ TV33 with extensive digital Freeview advertising. In addition, we will have our usual Chinese and mainstream media promotion plus a new initiative with Chinese social platforms. Therefore, we are anticipating an even larger public attendance at this prestigious event, which has traditionally been the biggest celebration of Chinese New Year in the Auckland central region.

This is a free event (with ASB Showgrounds parking fees of $5 per vehicle) and is eagerly anticipated by many thousands of recent migrants from China and other parts of Asia because they can again experience the sights, sounds, smells and pageantry of a traditional Chinese New Year celebration which they enjoyed each year in their previous home country.

The local mainstream Kiwis and NZ born Chinese also enjoy the event because of the great entertainment both indoor and outdoor, the exotic variety of Asian food available and the wide range of goods and services displayed in the market area.

Applications are now open for both outdoor and indoor stallholders as indicated in the following forms :

  1. 2017 Stalls Letter English
  2. 2017 Stalls Letter Chinese
  3. 2017 Stalls Layout Plan
  4. 2017 Stalls Application Form
  5. 2017 Code of Conduct English
  6. 2017 Code of Conduct Chinese
  7. 2017 Site Plan

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